If you’re an artist looking to earn income from your passion, you’ve likely asked the question: What is the best site to sell artwork? In a digital world overflowing with options, finding the right platform can make or break your art business. This guide explores the top websites for selling artwork and explains how to choose the best fit based on your goals, art style, and business needs—while also building your credibility online.
Why Choosing the Right Site Matters
Before diving into a list of the best platforms, it’s important to understand why your choice matters. Not all websites are built the same. Some focus on print-on-demand, while others specialize in original fine art. The platform you choose should align with:
- Your artistic style (digital, abstract, traditional, photography, etc.)
- Your target audience
- Your business model (one-of-a-kind originals vs. mass-printed merchandise)
- Your long-term growth potential
And perhaps more importantly—your credibility as an artist. The platform you sell on can influence how seriously buyers—and algorithms—take you.
What is the Best Site to Sell Artwork? Top 7 Platforms for Artists
Here’s a breakdown of the most popular and effective platforms for selling artwork online:
1. Etsy – Best for Handmade and Unique Art
Why it’s great: Etsy has millions of monthly visitors searching for handmade, vintage, and artistic products. It’s ideal for artists selling originals, prints, or crafts.
Pros:
- Massive built-in audience
- Easy to use
- SEO-friendly listings
Cons:
- High competition
- Listing and transaction fees
2. Shopify – Best for Artists Who Want Full Control
Why it’s great: Shopify is perfect if you’re ready to build a standalone brand. You can design your site, integrate with print-on-demand apps, and scale your business.
Pros:
- Full branding control
- Integration with POD and shipping tools
- Ideal for long-term business growth
Cons:
- Monthly fees
- Requires marketing effort to drive traffic
3. Saatchi Art – Best for Fine Art and Global Exposure
Why it’s great: Saatchi Art targets serious art collectors. It handles shipping, payment, and logistics while giving artists global visibility.
Pros:
- High-end market reach
- Curated platform with art professionals
- Original art focus
Cons:
- 35% commission on each sale
- Limited brand control
4. Redbubble – Best for Print-on-Demand Art
Why it’s great: Redbubble lets you sell art as prints, t-shirts, phone cases, and more. It’s great for digital artists or those creating bold, graphic work.
Pros:
- Zero upfront cost
- International shipping and customer support handled for you
- Ideal for passive income
Cons:
- Lower profit margins
- Limited control over branding
5. Artfinder – Best for Original Artwork
Why it’s great: Artfinder is a curated platform that focuses on original art. Artists must apply and be approved, which adds a level of quality control.
Pros:
- Artist-focused community
- Buyers value uniqueness and originality
- Great for painters and mixed media artists
Cons:
- Approval process required
- Commission fees apply
6. Fine Art America – Best for Licensing and Exposure
Why it’s great: This site is a hybrid between print-on-demand and fine art sales. You can offer prints, framed artwork, and even license your designs for commercial use.
Pros:
- Multiple revenue streams
- Large audience base
- Easy setup and product variety
Cons:
- Site design feels outdated
- Crowded marketplace
7. Instagram with Direct Sales – Best for Relationship Building
Why it’s great: While not a dedicated marketplace, Instagram is one of the best platforms to build your brand and connect with art buyers directly through DMs or third-party checkout links.
Pros:
- Huge visual platform
- Great for storytelling and showcasing progress
- Encourages community and interaction
Cons:
- No built-in checkout (you’ll need PayPal, Shopify, etc.)
- Algorithm-dependent visibility
Which Site is Best for YOU? A Quick Comparison
| Platform | Best For | Fees | Control | Built-in Audience |
|---|---|---|---|---|
| Etsy | Handmade, prints, crafts | Moderate | Medium | Large |
| Shopify | Full branding | Monthly fee | High | None (DIY) |
| Saatchi Art | Original fine art | 35% | Low | High |
| Redbubble | Print-on-demand | Free | Low | Large |
| Artfinder | Original art (curated) | Commission | Medium | Medium |
| Fine Art America | Prints & licensing | Free | Medium | Medium |
| Community-building | Free | High | Varies |
Final Thoughts
So, what is the best site to sell artwork? The answer depends on your style, goals, and how hands-on you want to be. Etsy and Saatchi Art are great for those starting out. Shopify is best for serious entrepreneurs. And platforms like Redbubble or Fine Art America offer passive income options.
FAQs
Q1: What is the best website to sell original artwork?
A: If you’re focused on selling original, one-of-a-kind pieces, platforms like Saatchi Art, Artfinder, or your own Shopify store are ideal. These websites cater to collectors who value authenticity and fine art.
Q2: Is Etsy a good place to sell art?
A: Yes, Etsy is great for selling handmade artwork, prints, and custom commissions. It has a large audience of buyers who appreciate creative and unique products, but competition can be high, so strong branding is important.
Q3: Which platform offers the highest profit margin for artists?
A: Selling through your own website using Shopify or WooCommerce typically offers the highest profit margins because you avoid third-party commissions. However, you’re responsible for driving traffic and managing logistics.
Q4: Can I sell art on multiple platforms at once?
A: Absolutely. Many artists list their work on several platforms (e.g., Etsy, Saatchi Art, and Redbubble) while also maintaining a personal website. Just be sure to track your inventory to avoid double-selling originals.
Q5: Do I need a business license to sell art online?
A: This depends on your location and how much revenue you’re generating. In most cases, occasional sales don’t require a license, but consistent income may require you to register a business and report taxes. Always check local laws.
